![]() Something as trivial as a Hype Squad doesn’t necessarily make or break most people’s decisions to buy tickets. Even if it’s not totally safe or logical to have large gatherings, we may see fans back in stands sooner than you’d think. It’s why the league tentatively pushed back the 2020 NBA Draft and free agency. Regardless, the financial ramifications of the pandemic are going to have a damning impact on the future of the sport. The on-court product has been spectacular and for the most part, fans are more than happy with what’s being displayed. Online engagement suggests the NBA is as popular as ever, if not more so than ever before. We’re in unprecedented times - Fans are cutting the cord, watching games on random streams and finding alternatives to cable and satellite television to watch live sports. ![]() Many have blamed the players’ political action, but that’s just a small piece of the pie.
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